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College Football Payroll by School

All 68 Power 4 programs. What the roster actually costs.

The ranking tells you who is winning. It does not tell you what the roster cost. This is the other number — estimated 2025-26 football payroll for every SEC, Big Ten, ACC, and Big 12 program plus Notre Dame, set against the athletic-department revenue that has to fund it. Sortable by any column. Free, and it always will be.

68P4 PROGRAMS
$34MHIGHEST MIDPOINT
$12.5MLOWEST MIDPOINT
2.7xTOP-TO-BOTTOM SPREAD
12.9%AVG PAYROLL / AD REVENUE
INSTITUTE ESTIMATES · MEASURED August 22, 2026 · SCANNED DAILY
Read this first

These are estimates, not disclosures. Here is exactly what that means.

No school publishes its football payroll. Two separate channels fund a roster and only one of them is visible. The revenue-share allocation runs through the athletic department under the House settlement, is capped at roughly $20.5 million across all sports in year one, and is partially traceable through NCAA and EADA filings. The NIL collective channel sits at separately incorporated entities that are not consolidated with athletic-department reporting, and it is not capped. Every collective figure on this page is an Institute estimate built from trade-press reporting, not a filed number.

Ranges are shown deliberately. Where a program is listed at $22–27M, the Institute's read is that the true figure is inside that band — not that it is $24.5M. The midpoint column exists to make the table sortable and comparable, and should be treated as a sorting device rather than a measurement.

Two clocks. Athletic-department revenue is a fiscal-2025 figure filed by the school. Payroll is a 2025-26 season estimate. Head-coach names are current to the date stamped on the table. These are three different measurement dates sitting in one row, and the stamp on the table is the date the Institute last checked all three — not the date any individual number was measured by whoever measured it.

Verified August 22, 2026 Scanned daily Estimates · not filed figures
Table 1

Estimated 2025-26 football payroll — all 68 Power 4 programs

Payroll is NIL collective spend attributable to the football roster plus the revenue-share cap allocation to football. AD revenue is total athletic-department revenue on the most recent fiscal-2025 reporting. The final ratio column is the one that does not appear anywhere else: what share of the entire athletic department's revenue the football roster alone now consumes.

Click any column header to sort.
# Program Conf. FB Payroll ($M, est.) Midpoint ($M) AD Rev. ($M, est.) Payroll / AD Rev. Tier Head Coach (2025-26)
1Ohio StateB1G$31–37$34$28012.1%TOPRyan Day
2TexasSEC$31–37$34$33210.2%TOPSteve Sarkisian
3OregonB1G$30–37$33.5$22514.9%TOPDan Lanning
4AlabamaSEC$28–33$30.5$22513.6%TOPKalen DeBoer
5GeorgiaSEC$28–33$30.5$20315.0%TOPKirby Smart
6LSUSEC$26–31$28.5$20014.2%TOPLane Kiffin
7Miami (FL)ACC$25–31$28$16517.0%TOPMario Cristobal
8MichiganB1G$25–30$27.5$26210.5%TOPKyle Whittingham
9Notre DameInd.$25–30$27.5$18015.3%TOPMarcus Freeman
10Penn StateB1G$25–30$27.5$22012.5%TOPMatt Campbell
11TennesseeSEC$25–30$27.5$21013.1%TOPJosh Heupel
12USCB1G$25–30$27.5$18015.3%TOPLincoln Riley
13AuburnSEC$23–28$25.5$17514.6%TOPAlex Golesh
14Texas A&MSEC$23–28$25.5$2609.8%TOPMike Elko
15IndianaB1G$22–28$25$15516.1%TOPCurt Cignetti
16FloridaSEC$22–27$24.5$19512.6%UPPER-MIDJon Sumrall
17OklahomaSEC$22–27$24.5$22011.1%UPPER-MIDBrent Venables
18Ole MissSEC$22–27$24.5$17014.4%UPPER-MIDPete Golding
19NebraskaB1G$21–26$23.5$16514.2%UPPER-MIDMatt Rhule
20South CarolinaSEC$20–25$22.5$16513.6%UPPER-MIDShane Beamer
21WashingtonB1G$20–25$22.5$17013.2%UPPER-MIDJedd Fisch
22WisconsinB1G$19–24$21.5$17512.3%UPPER-MIDLuke Fickell
23IllinoisB1G$18–23$20.5$13515.2%UPPER-MIDBret Bielema
24IowaB1G$18–23$20.5$16012.8%UPPER-MIDKirk Ferentz
25KentuckySEC$18–23$20.5$15013.7%UPPER-MIDWill Stein
26Michigan StateB1G$18–23$20.5$17012.1%UPPER-MIDPat Fitzgerald
27MinnesotaB1G$18–23$20.5$14514.1%UPPER-MIDP.J. Fleck
28MissouriSEC$18–23$20.5$16012.8%UPPER-MIDEli Drinkwitz
29UCLAB1G$18–23$20.5$15013.7%UPPER-MIDBob Chesney
30ClemsonACC$17–23$20$17011.8%UPPER-MIDDabo Swinney
31Florida StateACC$17–23$20$19510.3%UPPER-MIDMike Norvell
32ArkansasSEC$17–22$19.5$16012.2%MIDRyan Silverfield
33MarylandB1G$16–21$18.5$15511.9%MIDMike Locksley
34North CarolinaACC$16–21$18.5$16011.6%MIDBill Belichick
35Virginia TechACC$16–21$18.5$16111.5%MIDJames Franklin
36Mississippi StateSEC$16–20$18$13013.8%MIDJeff Lebby
37PurdueB1G$16–20$18$12514.4%MIDBarry Odom
38RutgersB1G$16–20$18$13013.8%MIDGreg Schiano
39LouisvilleACC$15–20$17.5$15511.3%MIDJeff Brohm
40NorthwesternB1G$15–20$17.5$12014.6%MIDDavid Braun
41Texas TechB12$15–20$17.5$13013.5%MIDJoey McGuire
42UtahB12$14–20$17$14012.1%MIDMorgan Scalley
43Arizona StateB12$14–19$16.5$12513.2%MIDKenny Dillingham
44BYUB12$14–19$16.5$13012.7%MIDKalani Sitake
45BaylorB12$14–19$16.5$12513.2%MIDDave Aranda
46DukeACC$14–19$16.5$13012.7%MIDManny Diaz
47Kansas StateB12$14–19$16.5$12513.2%MIDCollin Klein
48NC StateACC$14–19$16.5$14511.4%MIDDave Doeren
49Oklahoma StateB12$14–19$16.5$13512.2%MIDEric Morris
50TCUB12$14–19$16.5$12013.8%MIDSonny Dykes
51ArizonaB12$13–18$15.5$11513.5%MIDBrent Brennan
52CaliforniaACC$13–18$15.5$12512.4%MIDTosh Lupoi
53Georgia TechACC$13–18$15.5$12512.4%MIDBrent Key
54Iowa StateB12$13–18$15.5$11513.5%MIDJimmy Rogers
55PittsburghACC$13–18$15.5$12512.4%MIDPat Narduzzi
56SMUACC$13–18$15.5$11513.5%MIDRhett Lashlee
57StanfordACC$13–18$15.5$1659.4%MIDTavita Pritchard
58SyracuseACC$13–18$15.5$11513.5%MIDFran Brown
59VirginiaACC$13–18$15.5$13011.9%MIDTony Elliott
60West VirginiaB12$13–18$15.5$12012.9%MIDRich Rodriguez
61CincinnatiB12$12–17$14.5$11912.2%BOTTOMScott Satterfield
62ColoradoB12$12–17$14.5$11013.2%BOTTOMDeion Sanders
63HoustonB12$12–17$14.5$11512.6%BOTTOMWillie Fritz
64UCFB12$12–17$14.5$10913.3%BOTTOMScott Frost
65VanderbiltSEC$12–17$14.5$11512.6%BOTTOMClark Lea
66KansasB12$11–16$13.5$11511.7%BOTTOMLance Leipold
67Boston CollegeACC$10–15$12.5$11510.9%BOTTOMBill O’Brien
68Wake ForestACC$10–15$12.5$11011.4%BOTTOMJake Dickert

Tier bands are computed on the payroll midpoint: TOP $25M and above, UPPER-MID $20–25M, MID $15–20M, BOTTOM under $15M. Virginia Tech, Cincinnati, and UCF do not appear in the Broadcaster’s Field Guide v1 master table, which covers 65 programs. Their rows here are Institute estimates added August 22, 2026, built from fiscal-2025 NCAA and EADA revenue filings and the Institute’s own coach tracker, and they carry a wider error band than the rest of the table until the next full refresh.

Sources. On3, 247Sports, ESPN (Peters/Rittenberg), Sports Business Journal, The Athletic, and contemporaneous trade-press reporting on collective disclosures and revenue-share allocations; NCAA and EADA annual financial reporting for athletic-department revenue; USA TODAY coach-salary database plus trade-press reporting for private universities. Head-coach compensation is maintained separately on the Coach Compensation & Buyout Tracker.

Table 2

How the payroll splits: collective money versus capped money

The total is the headline, but the composition is the story. The revenue-share column is capped and compresses toward a common ceiling — nearly every football-dominant P4 program lands in the same $13–15M band. The collective column is uncapped and does not compress at all. That is why the spread at the top of Table 1 is a collective-spending spread, not a revenue-sharing spread. The Institute splits the two channels for the 31 programs where trade-press reporting supports a defensible estimate on both sides.

ProgramConf. NIL Collective ($M, est.) Rev-Share to FB ($M, est.) Total Midpoint ($M) Collective Share
TexasSEC$18–22$13–15$3459%
Ohio StateB1G$18–22$13–15$3459%
OregonB1G$17–22$13–15$33.558%
GeorgiaSEC$15–18$13–15$30.554%
AlabamaSEC$15–18$13–15$30.554%
LSUSEC$13–16$13–15$28.551%
Miami (FL)ACC$15–18$10–13$2859%
MichiganB1G$12–15$13–15$27.549%
Penn StateB1G$12–15$13–15$27.549%
USCB1G$12–15$13–15$27.549%
TennesseeSEC$12–15$13–15$27.549%
Notre DameInd.$12–15$13–15$27.549%
Texas A&MSEC$10–13$13–15$25.545%
AuburnSEC$10–13$13–15$25.545%
FloridaSEC$9–12$13–15$24.543%
Ole MissSEC$9–12$13–15$24.543%
OklahomaSEC$9–12$13–15$24.543%
WisconsinB1G$6–9$13–15$21.535%
IowaB1G$5–8$13–15$20.532%
Michigan StateB1G$5–8$13–15$20.532%
KentuckySEC$5–8$13–15$20.532%
Florida StateACC$7–10$10–13$2042%
ClemsonACC$7–10$10–13$2042%
Mississippi StateSEC$3–5$13–15$1822%
PurdueB1G$3–5$13–15$1822%
RutgersB1G$3–5$13–15$1822%
UtahB12$6–9$8–11$1744%
VanderbiltSEC$2–4$10–13$14.521%
KansasB12$3–5$8–11$13.530%
Boston CollegeACC$2–4$8–11$12.524%
Wake ForestACC$2–4$8–11$12.524%

Revenue-share allocation to football typically runs 70–75% of the roughly $20.5M year-one cap at football-dominant P4 programs, but each institution’s board sets its own split across sports. The 37 programs not shown here are in Table 1 on total payroll only; the Institute does not publish a two-channel split where the reporting will not carry one.

What the payroll table actually tells you

The gap is a collective gap, not a revenue-sharing gap

Every Power 4 school may allocate up to the same revenue-share cap. In practice almost all of them allocate something close to the same amount to football, because the cap is the cap and football is the revenue sport. Table 2 shows that compression directly: the revenue-share column at the top of the league and the middle of the league is nearly the same number. What separates a $34M roster from a $13M roster is almost entirely the uncapped booster-collective channel, which is exactly the channel with no disclosure requirement attached to it.

This matters for how the gap is discussed on air. The House settlement is routinely described as the thing that professionalized college football payroll. It did the opposite of what a salary cap normally does. It capped the visible channel and left the invisible one alone, and the invisible one is where the spread lives.

Payroll is now a material line inside the athletic department

The final column of Table 1 is the one that should worry an athletic director. The football roster alone now consumes an average of 12.9% of total athletic-department revenue across the Power 4, and at the compressed end of the league — programs with small revenue bases carrying near-cap revenue-share obligations — the ratio runs materially higher. That is a cost line that did not exist in fiscal 2021 and it is being absorbed by departments that were already running operating losses.

The scale of those losses is not speculative. On NCAA reporting for fiscal 2025, ACC athletic departments averaged a net operating loss above $70 million per school and Big 12 departments averaged above $57 million, funded by booster contributions, student fees, and institutional support. Revenue sharing was not yet in those numbers. It lands in fiscal 2026.

The transfer portal is the amplifier

A payroll table understates the gap it measures. In the pre-NIL era a good player at a low-payroll program stayed four years. Under the transfer portal and NIL together, that player moves to a top-payroll program after his breakout season. Bottom-tier programs cannot retain the talent they develop, so the effective competitive gap compounds beyond what the roster-cost differential alone would predict.

What it predicts on Saturday

Since the House settlement took effect in July 2025, top-payroll programs have won the overwhelming majority of head-to-head matchups against bottom-tier Power 4 opponents. The base-rate expectation is that payroll wins. The useful on-air move is not to restate that; it is to treat the exceptions as the story, and to know which side of the payroll line the underdog is standing on before the game starts.

Cross-check

A second, independent estimate — and where it disagrees

The Institute is not the only party estimating roster cost. NIL-NCAA.com, compiled by Patrick O’Rourke, CPA, publishes 2026-27 roster-cost estimates for the ACC and Big 12 built from NCAA and EADA filings. Where two independent estimates disagree, the disagreement is more informative than either number alone, so it is worth stating plainly rather than quietly picking one.

The two sets agree closely at the top. They diverge at the bottom, and they diverge for a specific and identifiable reason: the NIL-NCAA model assumes every Power 4 school pays the full $15.6 million revenue-share allocation to football, which produces a hard floor around $19–20 million for even the smallest program. The Institute estimates the allocation program by program and does not assume the floor is universal, which produces lower bottom-tier figures.

ProgramInstitute midpoint, 2025-26NIL-NCAA estimate, 2026-27What explains the gap
Miami (FL)$28.0M$38.6MDifferent season; NIL-NCAA models a materially larger collective at Miami
Clemson$20.0M$27.8MAssumed full $15.6M revenue share plus a larger collective estimate
Texas Tech$17.5M$33.3MThe largest single divergence in either conference; NIL-NCAA models Texas Tech as a top-of-market collective
Boston College$12.5M$18.8MAlmost entirely the assumed universal revenue-share floor
Wake Forest$12.5M$20.0MSame floor assumption
Kansas$13.5M$19.9MSame floor assumption

The two estimate sets are also measured a season apart — the Institute table is 2025-26, the NIL-NCAA table is 2026-27 — so part of every gap above is simply one year of cost growth in a market that is growing fast. Read the comparison as a range check, not a scoring of who is right. Source: NIL-NCAA.com, ACC and Big 12.

Where the payroll money comes from

Roster cost does not appear from nowhere. It is downstream of conference media distribution, and the distribution gap and the payroll gap are the same story told from two directions. The SEC and Big Ten pay their member schools roughly twice what the ACC pays and roughly two and a half times what the Big 12 pays. A top-tier SEC or Big Ten program collects $70–95 million a year in media distribution before a single ticket is sold; an ACC peer collects $40–45 million; a Big 12 peer collects $30–35 million. That distribution funds both the department’s capacity to reach the revenue-share cap and the donor base that underwrites the collective.

ConferencePer-school distribution ($M, est.)Key media partnersTerm through
Big Ten70–100+Fox + CBS + NBC + Peacock (tiered)2029-30
SEC70–75ESPN / ABC + SEC Network2033-34
ACC40–45ESPN + ACC Network2036 (grant of rights)
Big 1230–35ESPN + Fox2030-31
Notre Dame~22 + CFP shareNBC / Peacock2029

Estimates as of publication. Big Ten distributions are tiered, and the four former Pac-12 members are not yet at a full share — Oregon and Washington entered on reduced distributions, and USC and UCLA are phasing in. Full conference-distribution detail, including the phase-in schedules and the grant-of-rights litigation exposure, is in the Broadcaster’s Field Guide.

The full reference: the Broadcaster’s Field Guide

This page is one table out of a thirty-page college football reference built for on-air use — conference distributions, the coaching-carousel buyout mechanic, the Buyout Firewall concept, a glossary of the money terms, sourced one-liners, and scripted analyst pivots. Open access, no signup.

Open the Field Guide →

Related Institute references

Continue with the Coach Compensation & Buyout Tracker for what the sideline costs, the NIL Payment Disclosure Reference for which collectives file 990s and which states shield the numbers, House v. NCAA for how the $20.5M cap actually works inside a department, the Stadium Capex Tracker for the construction side of the same balance sheet, and Coaching Changes for the live carousel. The parent hub is the College Sports Division, which sits inside the Business of Sports.

The Baratelli Institute is a publisher. Nothing here is investment advice. Educational references and tools — not legal, tax, accounting, or investment advice, and not a recommendation to buy or sell any security. Coach contract terms and buyout figures are aggregated from publicly available sources including state open-records disclosures, board minutes, university news-office announcements, USA Today's coach-sal