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Case Study · NYSE: GM · Measured Oct 21, 2026 · www.baratelliinstitute.com
Automakers · Practitioner valuation

General Motors: the car business at 2.1x EBITDA, buying back almost a third of itself

Take GM Financial out at book value and the market prices America's largest automaker at about twice its EBITDA and a 25% free-cash-flow yield. The board's answer on October 20: a $20 billion buyback, 31% of the company at today's price.

$76.11Share price, 10/21/26
$64.2BMarket cap
2.1xAuto EV / 2026E EBITDA
25.2%FCF yield, auto equity
$0.72Dividend per share
$90.54Probability-weighted value

Valuation verdict

The car business is valued on EV/EBITDA, with GM Financial added at book and $7.3B of automotive net cash added back. Every turn of automotive EBITDA is worth $22.79 a share, 30% of the price.

Bear · 25%
$66.19
−13%

2.0x on $16.0B of auto EBITDA. Tariffs, costs and pricing take $3.2B out.

Base · 50%
$85.24
+12%

2.5x on $19.2B, the 2026 run-rate. Below Ford's 2.7x auto-only multiple.

Bull · 25%
$125.47
+65%

4.0x on $20.5B. Tariff relief, pickup launch done, smaller EV losses.

Weighted
$90.54
+19%

Take-private value near $96.64 at a 15% sponsor IRR with no growth.

Institute EV method. Enterprise value = market cap + financial debt − cash. Operating lease liabilities are excluded for GM and every peer, because rent is already deducted in EBITDA. For GM the method is applied to the car business: GM Financial is removed at book, then automotive debt is added and automotive cash subtracted.

Components of enterprise value

Screens add GM Financial's $113 billion of debt to GM's EV and show 9.3x. That debt funds car loans, not the car business. Separate the two and the number changes completely.

Automotive EV, $ millions

Market cap (843.5M × $76.11)$64,203
Less GM Financial at book($16,521)
Automotive equity$47,682
Plus automotive debt$15,799
Less automotive cash and securities($23,116)
Automotive enterprise value$40,365
Automotive EBITDA, 2026E$19,228
EV / automotive EBITDA2.10x

EBITDA = EBIT-adjusted guide midpoint $15.0B − GM Financial EBT ≈ $2.6B + automotive D&A ≈ $6.8B. Including $8.0B of net pension and OPEB underfunding, the multiple is 2.51x.

EV / EBITDA, leases excluded

Screen multiples include each captive finance arm's debt. The auto-only rows remove it. Source: stockanalysis.com, 10/21/2026; Ford Q2 2026 and GM Q3 2026 releases. Tesla shown at 150.7x, bar capped.

Nine quarters of cash, and where it went

$30,435M of adjusted automotive free cash flow from Q3 2024 to Q3 2026. 80% of the cash deployed went to buybacks, and the share count fell 22.8%.

Adjusted automotive FCF by quarter ($M)

Bars: GM's adjusted figure. Dots: before GM's add-backs (OCF − capex).

Uses of cash, nine quarters ($M)

278MShares repurchased for $17,030M
$61.26Average price paid per share
1,100M → 849MShares outstanding, −22.8%
$21,159MValue of those shares today, +24% vs. cost

The $20 billion buyback

Approved October 20, 2026, multi-year, no expiration. No accelerated repurchase announced yet; GM used ASRs in November 2023 ($10B) and February 2025 ($2B).

31.2%Of the market cap at $76.11
263MShares it retires at today's price
1.8 yearsOf post-dividend FCF to fund it, at the 2026 guide
$19.25Adjusted EPS on the smaller share count, earnings held flat

Debt: net cash and investment grade

Sixteen senior notes, $14,900M of principal at a 5.70% weighted coupon, trading at 95.3 with a 6.11% yield to worst. Automotive cash covers them 1.55x. The stock yields about 19 points more than the company's own bonds.

Maturity ladder, principal due ($M)

General Motors Company notes only; GM Financial funds itself. Ratings: Moody's Baa2, S&P BBB, Fitch BBB (positive). Prices: TradingView, October 2026.

Bonds marked to market

NotePrincipalPriceYTW
6.800% Oct 2027$1,000101.265.15%
4.200% Oct 2027$75099.165.12%
5.350% Apr 2028$750100.165.21%
5.000% Oct 2028$75099.395.32%
5.400% Oct 2029$1,00099.665.52%
5.625% Apr 2030$75099.945.64%
5.600% Oct 2032$1,25098.855.83%
5.000% Apr 2035$75091.776.27%
6.250% Apr 2035$50099.666.30%
6.600% Apr 2036$1,250101.836.32%
5.150% Apr 2038$1,00089.436.47%
6.250% Oct 2043$1,50094.176.83%
5.200% Apr 2045$1,25082.626.87%
6.750% Apr 2046$75098.546.88%
5.400% Apr 2048$75083.616.87%
5.950% Apr 2049$90089.426.88%
Total$14,90095.336.11%

The setup

The Q3 2026 print beat, the free-cash-flow guide went up, and the stock fell 6.8% to $77.09 on about four times normal volume. Tariffs ($2.5–3.5B, tracking low), commodity and memory-chip costs (~$2B), the Q4 pickup changeover (~35,000 units) and $11.2B of EV charges since mid-2025 are inside the EBIT guide; the EV charges sit outside it, with their cash cost in the FCF add-backs.

$ millionsQ3 2026Q3 2025Change
Revenue$50,015$48,591+2.9%
EBIT-adjusted$4,106$3,376+21.6%
GM North America EBIT-adjusted$3,592$2,506+43.3%
EPS-diluted-adjusted$3.70$2.80+32.1%
Adjusted automotive FCF$5,882$4,201+40.0%
2026 adjusted auto FCF guide$11.5–12.5Bprior $9.5–11.5Braised

Founder's view

I spent the early part of my career in bank loan review, and the first thing you learn is to look at who gets paid first. GM's bondholders are calm: investment grade, prices near par, yields around 6%. The stock is priced like the company is in trouble. When the debt says one thing and the equity says another, I trust the people with the senior claim. GM doesn't need to invent anything here. It needs to build the new trucks, pay the tariff bill it has already sized, and keep doing what it has done for two years: turn cash into a smaller share count. At about two times EBITDA, every share it retires is a bargain. Phil Baratelli, CPA · Founder, The Baratelli Institute

The methodology lives in the Guides

First PrinciplesReverse DCF: $76.11 implies car cash flow falling 11% a year forever.
CFO & Controller's GuideCaptive finance arm separated, automotive EBITDA rebuilt, lease-free EV, nine-quarter FCF, buyback price, debt schedule.
PE GuideTake-private at 3.0x with 2.5x leverage: $96.64 a share, 2.04x MOIC, 15.3% IRR.
Family Office ReferenceComps, DCF and LBO side by side, probability-weighted to $90.54.
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THE BARATELLI INSTITUTE · MENTORING AT SCALE Position disclosure: the author holds no position in General Motors Company (NYSE: GM), actively follows the company, and may buy or sell shares at any time. Independent editorial analysis for educational purposes. Not investment advice; not affiliated with General Motors Company. Company figures trace to the Q3 2026 earnings release, Form 10-Q and earlier filings on SEC EDGAR; market data and bond prices as of October 21, 2026.

About the Institute. The Baratelli Institute publishes practitioner-grade case studies on public companies and deals, written by Philip A. Baratelli, CPA, so readers can learn the method and apply it to the next ticker. www.baratelliinstitute.com