There are six things here: a free library, a set of practitioner guides, a series of printed volumes, an accounting platform, a transaction services firm, and a family office administration practice. They are not six businesses chasing six markets. They are one chain — explain the mechanism, then hand over the instrument that performs it, then perform it.
From a former Family Office CFO and principal investor — CPA since 1995.
The publisher. Everything else on this page is either something it publishes or something it built.
The Baratelli Institute publishes practitioner-grade financial analysis in plain English. The standard is specific: every quantitative claim traceable to a filed document, every figure carrying its own measurement date, and editorial conviction where the evidence earns it. A number that was accurate on the day it was typed is not the same thing as a number that is accurate today, and the Institute’s work is built to tell the reader which one it is looking at.
The name of the discipline is Mentoring at Scale. One practitioner can mentor a handful of people in a career. A reference written to the standard a mentor would hold themselves to can reach everyone who needs it, and it can be handed on.
“Each advisor is strong; all advisors properly led are unstoppable.”
A principal does not lack good advisors. What is usually missing is the seat that runs the play — the one that knows what the attorney, the CPA, the banker and the insurance broker each need from one another, and in what order. Much of what the Institute publishes is written for that seat.
The Institute is a publisher, not an investment adviser.
The largest part of the Institute by volume, and the part that costs nothing to use.
The library runs to 494+ free interactive tools, 43+ flagship case studies and 21+ Foundations references, alongside acquisition ledgers, franchise economics, policy work and the reading rooms.
No paywall. No signup gate. No email capture standing between a practitioner and a working model. The tools run in the browser, the case studies carry their sources, and the Foundations references are written to be handed to a client without editing.
This is the front door. It cross-links to the paid work where the paid work is genuinely the next step, and nowhere else.
Written for the seat, not for the topic.
The Institute publishes 47+ practitioner guides — deep PDF and Excel references written for the seat rather than the topic: the controller closing a month, the adviser coordinating a family’s professionals, the operator reading a credit agreement for the first time, the owner preparing to sell once.
A guide is the thing you keep open while you do the work. Where a free tool answers one question, a guide carries the whole procedure — the order of operations, what each document actually does, the figures to check, and what goes wrong.
Printed volumes written for the person going through something once, and bought by the professional who hands it to them.
A director, a founder or a CFO going through a sale for the first and probably only time does not need a negotiating manual. They need to understand what is about to happen to them, in what order, and what each document they are asked to sign actually does. The person who buys the book is frequently the lawyer, banker or accountant who hands it to them, because a client who arrives oriented is better to work with.
There are also 8 Kindle titles for readers who want the digital edition.
Where a chapter explains how a document vault, an insurance schedule, an entity chart or a working-capital true-up actually works, the page carries the Baratelli Bankable screen that does it. A book that explains a mechanism and then shows the reader a working instrument for it is a different object from a book that only explains the mechanism. Every screen print is captured from the sample books, carries its sample-data banner, and is re-captured before a reprint.
Accounting software built for the way a family office actually works.
Many entities, many locations, one set of books that consolidates without a month of spreadsheet reconciliation. It also runs an operating business with multiple locations, which is the same problem wearing different clothes.
The design principle is that a record and its evidence belong together. An insurance layer carries its own policy document. A piece in the collection carries its provenance, condition reports, storage and transit history, and photographs. An entity carries its ownership, and the org chart is drawn from that ownership rather than maintained alongside it. A declaration page with an expiry date lands on the calendar without being asked.
Two engagements, both run on the instrument the Institute publishes about.
One chain, read left to right.
Read the other direction, it is a test of the publishing: a reference whose procedure cannot be performed in a real system, on real books, month after month, is a reference that has not been checked.