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NFL FRANCHISE RECORD · AFC SOUTH

Houston Texans

Houston Texans — as an entertainment company. Owned by Janice McNair / McNair family since 2018 (family since 1999).

The Institute reference on the Houston Texans: ownership history, stadium and lease structure, media and revenue economics, current valuation marks, and roster/cap framework. Sourced to Sportico, Forbes, StadiumDB, NFLPA disclosures, and publicly-available team communications. Where team-specific figures are not disclosed we say so.

$9.52BFranchise value (Sportico 2026)
$700M expansion feePurchase price (1999)
72,220NRG Stadium
AFC SouthAFC
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FRANCHISE VITALS

The 12-row summary

Team founded1999; began play 2002 (expansion)
Current majority ownerJanice McNair / McNair family
Ownership since2018 (family since 1999)
Ownership structureMcNair family holding — Bob McNair estate; day-to-day chaired by Cal McNair (son)
Franchise value — Sportico 2026$9.52B (13th of 32, +33% year over year) — published Aug 12, 2026
Franchise value — Sportico 2024$5.50B — two vintages back, not the year-over-year base
Franchise value — Forbes 2025 (superseded)$7.40B — published Aug 28, 2025. Retained for continuity; Forbes had not published a 2026 NFL set as of Aug 27, 2026.
Franchise value — Forbes 2024$5.15B (Forbes 2024)
StadiumNRG Stadium
Stadium capacity72,220
Stadium opened2002
Stadium finance~$449M build; ~$289M public financing via Harris County-Houston Sports Authority + hotel/rental-car taxes
Media marketHouston DMA #8
Head coach / GMDeMeco Ryans / Nick Caserio

Franchise-value figures reflect the most recently published trade-press annual valuations (Sportico "The NFL Business" and Forbes "The Business of the NFL"). Purchase-price history reflects contemporaneous reporting at the time of each transaction. Stadium financing splits reflect publicly available bond disclosures and press-release language where available.

STANDARD NFL FINANCIAL SCHEMA

Standard NFL Financial Schema · Houston Texans · FY2025 est.

The same 20-line schema on every NFL team page. Read across the 32 team pages to compare like with like. Numbers are reported or estimated as of publication; values in $M unless flagged.

Line itemLow ($M)High ($M)
Revenue Architecture
National media rights distribution (per-team share)330370
Local / regional media (team-specific)2134
Ticket revenue (regular season, 8 home + preseason)6289
Premium seating & suites4876
Personal Seat License (PSL) revenue amortization1427
Sponsorship & multimedia rights69110
Merchandise & retail licensing (team share)1427
Stadium naming rights (annualized)1012
Non-game-day event revenue1434
Concessions & F&B (team share of gross)2141
Parking, other operating income7.021
TOTAL REVENUE666708
Expense Architecture
Player payroll (salary cap allocation)392+280
Coaching & football operations staff4060
Front office & administration2545
Stadium operations & G&A3565
Marketing & communications1025
Debt service on stadium/facilities1040
Other operating expenses52120
TOTAL EXPENSES427635
Enterprise Value derivation
Reported Sportico 2026 franchise valuation95209520
Institute EV estimate at entertainment-industry multiples21842496
Multiple applied: 14-16x on operating margin14x / 16x on op. margin14x / 16x on op. margin

Sources: Sportico NFL Team Values 2026 (published Aug 12 2026) for the current franchise mark; Forbes 2025 (Teitelbaum & Knight, The NFL's Most Valuable Teams 2025, Aug 28 2025 / Nov 10 2025 update) retained as the prior-year cross-check — Forbes had not published a 2026 NFL set as of Aug 27 2026; team-published financials where available (Green Bay Packers annual audited statements, FY2024); public stadium naming-rights disclosures; NFL national revenue distribution per Sportico 2026 reporting. Where a line is not team-disclosed, the range is an Institute estimate consistent with industry-standard revenue mix (national ~65-70%, local ~30-35%) and the 2026 $301.2M salary cap; flagged "reported / est. as of publication."

Every majority-owner transition, founding to present

YearOwnerPurchase price / eventNotes
1999Bob McNair$700M expansion fee (a record at the time)Won expansion team over LA bid
2018Janice McNair (majority)inheritanceBob McNair dies Nov 2018
Owner note. Bob McNair built Cogen Technologies (co-generation power) and sold to Enron 1999 for ~$1.5B; used proceeds for the Texans expansion. Died Nov 2018; wife Janice inherited controlling interest and remains principal owner. Son Cal McNair serves as chairman/CEO.
STADIUM & LEASE STRUCTURE

NRG Stadium — the operating platform under the franchise

Capacity 72,220, opened 2002. ~$449M build; ~$289M public financing via Harris County-Houston Sports Authority + hotel/rental-car taxes.

Stadiums are the operating heart of every NFL franchise. Public/private financing splits matter as much to the underwrite as the on-field product because they determine how much of the enterprise-value capex burden the owning family carries directly. Naming-rights deals typically span 15-25 years; the current market for a top-tier NFL naming-rights deal is $10-20M+ per year, with major-market and new-build stadiums (SoFi, AT&T, Allegiant, MetLife) commanding premium rates. The non-NFL event calendar (concerts, college football, soccer, other events) is a real but under-analyzed contributor to enterprise value; a well-programmed venue captures 40-60 event days per year beyond the eight regular-season NFL home games.

Salary cap and roster economics

The 2026 NFL salary cap is set at $301.2M per team — the first time the cap has cleared $300M — up $22.0M from $279.2M in 2025, driven by the 2023-2033 national media package escalators. For reference the cap was $255.4M in 2024 and $224.8M in 2023. The 2030 cap is currently projected at $350M+ under the CBA's revenue-share formula.

Top-15 cap hits on any NFL team typically consume ~70% of the cap, with quarterback cost the single largest variable. Rookie-contract quarterback economics (Wilson-in-Seattle 2012-2015; Mahomes-in-KC 2018-2020 pre-extension; Herbert / Burrow / Hurts era pre-extension) are the most reliable roster-construction advantage in the modern NFL. Dead money treatment (unamortized signing-bonus pro-rata acceleration) is the mechanical constraint on veteran-QB extension timing. The franchise tag mechanism (average of top-5 salaries at position; one-year tender) is used as a bridge instrument roughly 8-14 times per league year.

Live roster and cap data for the Houston Texans: Spotrac cap page · OverTheCap team page.

CBA reference. The current NFL Collective Bargaining Agreement runs through the 2030 season. Full text and financial-terms summaries are published at nflpa.com. The revenue-share formula splits designated revenue roughly 48-49% to players.
REVENUE STACK

The Houston Texans as an entertainment company

Every NFL team's revenue stack has the same shape, and the mix varies by team-specific factors: local market size, stadium premium inventory, sponsorship-platform sophistication, and non-NFL event revenue.

Shared national pool (~70% of team revenue post-2021 renewal).

Local pool (~30% of team revenue).

The result: a mid-market NFL team's operating margin is thin on a P&L basis, but its franchise value has compounded at ~15% per year over the last two decades because enterprise value is driven by media-cycle re-pricing and scarcity, not by year-to-year EBITDA.

The 2023-2033 national media package

The current NFL national media rights cycle runs 2023-2033 — an eleven-year, roughly $110 billion aggregate package that priced roughly double the prior cycle on a per-team, per-year basis. Package composition:

The 2021 announcement of this package is the single largest driver of the 2021-2024 valuation step-up across the entire league. Each per-team share of the national media pool grew from ~$150M pre-renewal to ~$310M+ post-renewal, growing with escalators through 2033. Owners have publicly stated they expect the 2033 renewal to price higher again as streaming buyers compete against linear networks.

RECENT TRANSACTIONS

Team-specific transactions of note

Recent majority-ownership transactions, minority stakes, stadium refinancings, or related-party deals affecting the Houston Texans. See the ownership timeline above for majority-transfer history. For live process reporting, see Sportico, Sports Business Journal, ESPN, and Bloomberg.

How the owning family holds this asset

Bob McNair built Cogen Technologies (co-generation power) and sold to Enron 1999 for ~$1.5B; used proceeds for the Texans expansion. Died Nov 2018; wife Janice inherited controlling interest and remains principal owner. Son Cal McNair serves as chairman/CEO.

Multi-generational NFL ownership is one of the most heavily-analyzed family-office asset structures in private markets. Considerations include: multi-generational trust design (dynasty trusts, GRATs, IDGTs), non-voting minority interest valuation discounts for gift and estate-tax planning, S-corp or partnership pass-through structuring, IRC section 197 amortization of the franchise-rights intangible, depreciation on stadium and team-owned real estate, and league-mandated ownership stability rules that constrain freely-transferable interests.

The Institute's Family Office Reference is the companion guide that walks through the trust plumbing behind ownership of any trophy asset, including NFL franchises. The Passion Assets Guide covers the trophy-asset framework more broadly.

RELATED CONTENT

Cross-references

FREQUENTLY ASKED

Houston Texans — frequently asked

How much is the Houston Texans franchise worth?

Per Sportico's 2026 NFL valuations, published August 12, 2026, the Houston Texans are worth $9.52 billion, 13th of 32 teams, against a league average of $9.34 billion. Sportico's figure blends team-level financials with market, stadium, real-estate and brand value; the Houston Texans rank in the master ledger on the Institute's NFL Team Valuations hub.

Who owns the Houston Texans?

The Houston Texans are owned by Janice McNair (McNair family), with control dating to 1999 (expansion, McNair family founding). Ownership history and the Institute's structural notes on how the family holds this asset are on the individual team page.

Where do the Houston Texans play, and what is the stadium capacity?

The Houston Texans play at NRG Stadium in Houston, Texas. Listed capacity is 72,220. Stadium finance, lease structure, and any active capex are tracked on the Institute's NFL Stadium Capex Tracker.

Educational references and tools — not legal, tax, accounting, or investment advice, and not a recommendation to buy or sell any security. Franchise valuations, purchase prices, and ownership histories are aggregated from publicly available sources including Sportico, Forbes, team official communications, league press releases, StadiumDB, Wikipedia, and contemporaneous trade-press reporting. Where a figure is not publicly disclosed we note "reported" or "estimated." © 2026 The Baratelli Institute.