All 68 Power 4 programs. What the roster actually costs.
The ranking tells you who is winning. It does not tell you what the roster cost. This is the other number — estimated 2025-26 football payroll for every SEC, Big Ten, ACC, and Big 12 program plus Notre Dame, set against the athletic-department revenue that has to fund it. Sortable by any column. Free, and it always will be.
Payroll is NIL collective spend attributable to the football roster plus the revenue-share cap allocation to football. AD revenue is total athletic-department revenue on the most recent fiscal-2025 reporting. The final ratio column is the one that does not appear anywhere else: what share of the entire athletic department's revenue the football roster alone now consumes.
| # | Program | Conf. | FB Payroll ($M, est.) | Midpoint ($M) | AD Rev. ($M, est.) | Payroll / AD Rev. | Tier | Head Coach (2025-26) |
|---|---|---|---|---|---|---|---|---|
| 1 | Ohio State | B1G | $31–37 | $34 | $280 | 12.1% | TOP | Ryan Day |
| 2 | Texas | SEC | $31–37 | $34 | $332 | 10.2% | TOP | Steve Sarkisian |
| 3 | Oregon | B1G | $30–37 | $33.5 | $225 | 14.9% | TOP | Dan Lanning |
| 4 | Alabama | SEC | $28–33 | $30.5 | $225 | 13.6% | TOP | Kalen DeBoer |
| 5 | Georgia | SEC | $28–33 | $30.5 | $203 | 15.0% | TOP | Kirby Smart |
| 6 | LSU | SEC | $26–31 | $28.5 | $200 | 14.2% | TOP | Lane Kiffin |
| 7 | Miami (FL) | ACC | $25–31 | $28 | $165 | 17.0% | TOP | Mario Cristobal |
| 8 | Michigan | B1G | $25–30 | $27.5 | $262 | 10.5% | TOP | Kyle Whittingham |
| 9 | Notre Dame | Ind. | $25–30 | $27.5 | $180 | 15.3% | TOP | Marcus Freeman |
| 10 | Penn State | B1G | $25–30 | $27.5 | $220 | 12.5% | TOP | Matt Campbell |
| 11 | Tennessee | SEC | $25–30 | $27.5 | $210 | 13.1% | TOP | Josh Heupel |
| 12 | USC | B1G | $25–30 | $27.5 | $180 | 15.3% | TOP | Lincoln Riley |
| 13 | Auburn | SEC | $23–28 | $25.5 | $175 | 14.6% | TOP | Alex Golesh |
| 14 | Texas A&M | SEC | $23–28 | $25.5 | $260 | 9.8% | TOP | Mike Elko |
| 15 | Indiana | B1G | $22–28 | $25 | $155 | 16.1% | TOP | Curt Cignetti |
| 16 | Florida | SEC | $22–27 | $24.5 | $195 | 12.6% | UPPER-MID | Jon Sumrall |
| 17 | Oklahoma | SEC | $22–27 | $24.5 | $220 | 11.1% | UPPER-MID | Brent Venables |
| 18 | Ole Miss | SEC | $22–27 | $24.5 | $170 | 14.4% | UPPER-MID | Pete Golding |
| 19 | Nebraska | B1G | $21–26 | $23.5 | $165 | 14.2% | UPPER-MID | Matt Rhule |
| 20 | South Carolina | SEC | $20–25 | $22.5 | $165 | 13.6% | UPPER-MID | Shane Beamer |
| 21 | Washington | B1G | $20–25 | $22.5 | $170 | 13.2% | UPPER-MID | Jedd Fisch |
| 22 | Wisconsin | B1G | $19–24 | $21.5 | $175 | 12.3% | UPPER-MID | Luke Fickell |
| 23 | Illinois | B1G | $18–23 | $20.5 | $135 | 15.2% | UPPER-MID | Bret Bielema |
| 24 | Iowa | B1G | $18–23 | $20.5 | $160 | 12.8% | UPPER-MID | Kirk Ferentz |
| 25 | Kentucky | SEC | $18–23 | $20.5 | $150 | 13.7% | UPPER-MID | Will Stein |
| 26 | Michigan State | B1G | $18–23 | $20.5 | $170 | 12.1% | UPPER-MID | Pat Fitzgerald |
| 27 | Minnesota | B1G | $18–23 | $20.5 | $145 | 14.1% | UPPER-MID | P.J. Fleck |
| 28 | Missouri | SEC | $18–23 | $20.5 | $160 | 12.8% | UPPER-MID | Eli Drinkwitz |
| 29 | UCLA | B1G | $18–23 | $20.5 | $150 | 13.7% | UPPER-MID | Bob Chesney |
| 30 | Clemson | ACC | $17–23 | $20 | $170 | 11.8% | UPPER-MID | Dabo Swinney |
| 31 | Florida State | ACC | $17–23 | $20 | $195 | 10.3% | UPPER-MID | Mike Norvell |
| 32 | Arkansas | SEC | $17–22 | $19.5 | $160 | 12.2% | MID | Ryan Silverfield |
| 33 | Maryland | B1G | $16–21 | $18.5 | $155 | 11.9% | MID | Mike Locksley |
| 34 | North Carolina | ACC | $16–21 | $18.5 | $160 | 11.6% | MID | Bill Belichick |
| 35 | Virginia Tech‡ | ACC | $16–21 | $18.5 | $161 | 11.5% | MID | James Franklin |
| 36 | Mississippi State | SEC | $16–20 | $18 | $130 | 13.8% | MID | Jeff Lebby |
| 37 | Purdue | B1G | $16–20 | $18 | $125 | 14.4% | MID | Barry Odom |
| 38 | Rutgers | B1G | $16–20 | $18 | $130 | 13.8% | MID | Greg Schiano |
| 39 | Louisville | ACC | $15–20 | $17.5 | $155 | 11.3% | MID | Jeff Brohm |
| 40 | Northwestern | B1G | $15–20 | $17.5 | $120 | 14.6% | MID | David Braun |
| 41 | Texas Tech | B12 | $15–20 | $17.5 | $130 | 13.5% | MID | Joey McGuire |
| 42 | Utah | B12 | $14–20 | $17 | $140 | 12.1% | MID | Morgan Scalley |
| 43 | Arizona State | B12 | $14–19 | $16.5 | $125 | 13.2% | MID | Kenny Dillingham |
| 44 | BYU | B12 | $14–19 | $16.5 | $130 | 12.7% | MID | Kalani Sitake |
| 45 | Baylor | B12 | $14–19 | $16.5 | $125 | 13.2% | MID | Dave Aranda |
| 46 | Duke | ACC | $14–19 | $16.5 | $130 | 12.7% | MID | Manny Diaz |
| 47 | Kansas State | B12 | $14–19 | $16.5 | $125 | 13.2% | MID | Collin Klein |
| 48 | NC State | ACC | $14–19 | $16.5 | $145 | 11.4% | MID | Dave Doeren |
| 49 | Oklahoma State | B12 | $14–19 | $16.5 | $135 | 12.2% | MID | Eric Morris |
| 50 | TCU | B12 | $14–19 | $16.5 | $120 | 13.8% | MID | Sonny Dykes |
| 51 | Arizona | B12 | $13–18 | $15.5 | $115 | 13.5% | MID | Brent Brennan |
| 52 | California | ACC | $13–18 | $15.5 | $125 | 12.4% | MID | Tosh Lupoi |
| 53 | Georgia Tech | ACC | $13–18 | $15.5 | $125 | 12.4% | MID | Brent Key |
| 54 | Iowa State | B12 | $13–18 | $15.5 | $115 | 13.5% | MID | Jimmy Rogers |
| 55 | Pittsburgh | ACC | $13–18 | $15.5 | $125 | 12.4% | MID | Pat Narduzzi |
| 56 | SMU | ACC | $13–18 | $15.5 | $115 | 13.5% | MID | Rhett Lashlee |
| 57 | Stanford | ACC | $13–18 | $15.5 | $165 | 9.4% | MID | Tavita Pritchard |
| 58 | Syracuse | ACC | $13–18 | $15.5 | $115 | 13.5% | MID | Fran Brown |
| 59 | Virginia | ACC | $13–18 | $15.5 | $130 | 11.9% | MID | Tony Elliott |
| 60 | West Virginia | B12 | $13–18 | $15.5 | $120 | 12.9% | MID | Rich Rodriguez |
| 61 | Cincinnati‡ | B12 | $12–17 | $14.5 | $119 | 12.2% | BOTTOM | Scott Satterfield |
| 62 | Colorado | B12 | $12–17 | $14.5 | $110 | 13.2% | BOTTOM | Deion Sanders |
| 63 | Houston | B12 | $12–17 | $14.5 | $115 | 12.6% | BOTTOM | Willie Fritz |
| 64 | UCF‡ | B12 | $12–17 | $14.5 | $109 | 13.3% | BOTTOM | Scott Frost |
| 65 | Vanderbilt | SEC | $12–17 | $14.5 | $115 | 12.6% | BOTTOM | Clark Lea |
| 66 | Kansas | B12 | $11–16 | $13.5 | $115 | 11.7% | BOTTOM | Lance Leipold |
| 67 | Boston College | ACC | $10–15 | $12.5 | $115 | 10.9% | BOTTOM | Bill O’Brien |
| 68 | Wake Forest | ACC | $10–15 | $12.5 | $110 | 11.4% | BOTTOM | Jake Dickert |
Tier bands are computed on the payroll midpoint: TOP $25M and above, UPPER-MID $20–25M, MID $15–20M, BOTTOM under $15M. ‡ Virginia Tech, Cincinnati, and UCF do not appear in the Broadcaster’s Field Guide v1 master table, which covers 65 programs. Their rows here are Institute estimates added August 22, 2026, built from fiscal-2025 NCAA and EADA revenue filings and the Institute’s own coach tracker, and they carry a wider error band than the rest of the table until the next full refresh.
Sources. On3, 247Sports, ESPN (Peters/Rittenberg), Sports Business Journal, The Athletic, and contemporaneous trade-press reporting on collective disclosures and revenue-share allocations; NCAA and EADA annual financial reporting for athletic-department revenue; USA TODAY coach-salary database plus trade-press reporting for private universities. Head-coach compensation is maintained separately on the Coach Compensation & Buyout Tracker.
The total is the headline, but the composition is the story. The revenue-share column is capped and compresses toward a common ceiling — nearly every football-dominant P4 program lands in the same $13–15M band. The collective column is uncapped and does not compress at all. That is why the spread at the top of Table 1 is a collective-spending spread, not a revenue-sharing spread. The Institute splits the two channels for the 31 programs where trade-press reporting supports a defensible estimate on both sides.
| Program | Conf. | NIL Collective ($M, est.) | Rev-Share to FB ($M, est.) | Total Midpoint ($M) | Collective Share |
|---|---|---|---|---|---|
| Texas | SEC | $18–22 | $13–15 | $34 | 59% |
| Ohio State | B1G | $18–22 | $13–15 | $34 | 59% |
| Oregon | B1G | $17–22 | $13–15 | $33.5 | 58% |
| Georgia | SEC | $15–18 | $13–15 | $30.5 | 54% |
| Alabama | SEC | $15–18 | $13–15 | $30.5 | 54% |
| LSU | SEC | $13–16 | $13–15 | $28.5 | 51% |
| Miami (FL) | ACC | $15–18 | $10–13 | $28 | 59% |
| Michigan | B1G | $12–15 | $13–15 | $27.5 | 49% |
| Penn State | B1G | $12–15 | $13–15 | $27.5 | 49% |
| USC | B1G | $12–15 | $13–15 | $27.5 | 49% |
| Tennessee | SEC | $12–15 | $13–15 | $27.5 | 49% |
| Notre Dame | Ind. | $12–15 | $13–15 | $27.5 | 49% |
| Texas A&M | SEC | $10–13 | $13–15 | $25.5 | 45% |
| Auburn | SEC | $10–13 | $13–15 | $25.5 | 45% |
| Florida | SEC | $9–12 | $13–15 | $24.5 | 43% |
| Ole Miss | SEC | $9–12 | $13–15 | $24.5 | 43% |
| Oklahoma | SEC | $9–12 | $13–15 | $24.5 | 43% |
| Wisconsin | B1G | $6–9 | $13–15 | $21.5 | 35% |
| Iowa | B1G | $5–8 | $13–15 | $20.5 | 32% |
| Michigan State | B1G | $5–8 | $13–15 | $20.5 | 32% |
| Kentucky | SEC | $5–8 | $13–15 | $20.5 | 32% |
| Florida State | ACC | $7–10 | $10–13 | $20 | 42% |
| Clemson | ACC | $7–10 | $10–13 | $20 | 42% |
| Mississippi State | SEC | $3–5 | $13–15 | $18 | 22% |
| Purdue | B1G | $3–5 | $13–15 | $18 | 22% |
| Rutgers | B1G | $3–5 | $13–15 | $18 | 22% |
| Utah | B12 | $6–9 | $8–11 | $17 | 44% |
| Vanderbilt | SEC | $2–4 | $10–13 | $14.5 | 21% |
| Kansas | B12 | $3–5 | $8–11 | $13.5 | 30% |
| Boston College | ACC | $2–4 | $8–11 | $12.5 | 24% |
| Wake Forest | ACC | $2–4 | $8–11 | $12.5 | 24% |
Revenue-share allocation to football typically runs 70–75% of the roughly $20.5M year-one cap at football-dominant P4 programs, but each institution’s board sets its own split across sports. The 37 programs not shown here are in Table 1 on total payroll only; the Institute does not publish a two-channel split where the reporting will not carry one.
Every Power 4 school may allocate up to the same revenue-share cap. In practice almost all of them allocate something close to the same amount to football, because the cap is the cap and football is the revenue sport. Table 2 shows that compression directly: the revenue-share column at the top of the league and the middle of the league is nearly the same number. What separates a $34M roster from a $13M roster is almost entirely the uncapped booster-collective channel, which is exactly the channel with no disclosure requirement attached to it.
This matters for how the gap is discussed on air. The House settlement is routinely described as the thing that professionalized college football payroll. It did the opposite of what a salary cap normally does. It capped the visible channel and left the invisible one alone, and the invisible one is where the spread lives.
The final column of Table 1 is the one that should worry an athletic director. The football roster alone now consumes an average of 12.9% of total athletic-department revenue across the Power 4, and at the compressed end of the league — programs with small revenue bases carrying near-cap revenue-share obligations — the ratio runs materially higher. That is a cost line that did not exist in fiscal 2021 and it is being absorbed by departments that were already running operating losses.
The scale of those losses is not speculative. On NCAA reporting for fiscal 2025, ACC athletic departments averaged a net operating loss above $70 million per school and Big 12 departments averaged above $57 million, funded by booster contributions, student fees, and institutional support. Revenue sharing was not yet in those numbers. It lands in fiscal 2026.
A payroll table understates the gap it measures. In the pre-NIL era a good player at a low-payroll program stayed four years. Under the transfer portal and NIL together, that player moves to a top-payroll program after his breakout season. Bottom-tier programs cannot retain the talent they develop, so the effective competitive gap compounds beyond what the roster-cost differential alone would predict.
Since the House settlement took effect in July 2025, top-payroll programs have won the overwhelming majority of head-to-head matchups against bottom-tier Power 4 opponents. The base-rate expectation is that payroll wins. The useful on-air move is not to restate that; it is to treat the exceptions as the story, and to know which side of the payroll line the underdog is standing on before the game starts.
The Institute is not the only party estimating roster cost. NIL-NCAA.com, compiled by Patrick O’Rourke, CPA, publishes 2026-27 roster-cost estimates for the ACC and Big 12 built from NCAA and EADA filings. Where two independent estimates disagree, the disagreement is more informative than either number alone, so it is worth stating plainly rather than quietly picking one.
The two sets agree closely at the top. They diverge at the bottom, and they diverge for a specific and identifiable reason: the NIL-NCAA model assumes every Power 4 school pays the full $15.6 million revenue-share allocation to football, which produces a hard floor around $19–20 million for even the smallest program. The Institute estimates the allocation program by program and does not assume the floor is universal, which produces lower bottom-tier figures.
| Program | Institute midpoint, 2025-26 | NIL-NCAA estimate, 2026-27 | What explains the gap |
|---|---|---|---|
| Miami (FL) | $28.0M | $38.6M | Different season; NIL-NCAA models a materially larger collective at Miami |
| Clemson | $20.0M | $27.8M | Assumed full $15.6M revenue share plus a larger collective estimate |
| Texas Tech | $17.5M | $33.3M | The largest single divergence in either conference; NIL-NCAA models Texas Tech as a top-of-market collective |
| Boston College | $12.5M | $18.8M | Almost entirely the assumed universal revenue-share floor |
| Wake Forest | $12.5M | $20.0M | Same floor assumption |
| Kansas | $13.5M | $19.9M | Same floor assumption |
The two estimate sets are also measured a season apart — the Institute table is 2025-26, the NIL-NCAA table is 2026-27 — so part of every gap above is simply one year of cost growth in a market that is growing fast. Read the comparison as a range check, not a scoring of who is right. Source: NIL-NCAA.com, ACC and Big 12.
Roster cost does not appear from nowhere. It is downstream of conference media distribution, and the distribution gap and the payroll gap are the same story told from two directions. The SEC and Big Ten pay their member schools roughly twice what the ACC pays and roughly two and a half times what the Big 12 pays. A top-tier SEC or Big Ten program collects $70–95 million a year in media distribution before a single ticket is sold; an ACC peer collects $40–45 million; a Big 12 peer collects $30–35 million. That distribution funds both the department’s capacity to reach the revenue-share cap and the donor base that underwrites the collective.
| Conference | Per-school distribution ($M, est.) | Key media partners | Term through |
|---|---|---|---|
| Big Ten | 70–100+ | Fox + CBS + NBC + Peacock (tiered) | 2029-30 |
| SEC | 70–75 | ESPN / ABC + SEC Network | 2033-34 |
| ACC | 40–45 | ESPN + ACC Network | 2036 (grant of rights) |
| Big 12 | 30–35 | ESPN + Fox | 2030-31 |
| Notre Dame | ~22 + CFP share | NBC / Peacock | 2029 |
Estimates as of publication. Big Ten distributions are tiered, and the four former Pac-12 members are not yet at a full share — Oregon and Washington entered on reduced distributions, and USC and UCLA are phasing in. Full conference-distribution detail, including the phase-in schedules and the grant-of-rights litigation exposure, is in the Broadcaster’s Field Guide.
This page is one table out of a thirty-page college football reference built for on-air use — conference distributions, the coaching-carousel buyout mechanic, the Buyout Firewall concept, a glossary of the money terms, sourced one-liners, and scripted analyst pivots. Open access, no signup.
Open the Field Guide →Continue with the Coach Compensation & Buyout Tracker for what the sideline costs, the NIL Payment Disclosure Reference for which collectives file 990s and which states shield the numbers, House v. NCAA for how the $20.5M cap actually works inside a department, the Stadium Capex Tracker for the construction side of the same balance sheet, and Coaching Changes for the live carousel. The parent hub is the College Sports Division, which sits inside the Business of Sports.