The Baratelli Institute Sale Journey, Buyer Journey, and Residential RE Journeys are professional walkthroughs most clients have never seen — and most agents would love to send. Co-brand them with your photo, name, brokerage, and contact info. The link is yours. Send it in an email, a text, a social post, or print it on the back of your card.
Why is this free?
Because the practitioner library it links into is the product. Every cobranded URL exposes a few thousand new clients to professional-grade decision tools. We get distribution; you get a high-trust touchpoint with your clients. Win-win.
Are the tools actually good, or is this marketing fluff?
Click any tool on the index. The Sale Journey alone runs an $8.4M-$9.7M sensitivity range across working-capital peg, escrow, R&W, asset-vs-stock-sale tax, §1202 QSBS, state residency, and 6 other variables. Built by a CPA/MBA who's done the work for clients. We'd rather you judge for yourself than take our word.
Can I customize the tools themselves?
Not in v1. The tools are fixed; the cobranding is the wrapper. If you have specific use-case requests (a hyperlocal closing-cost table for your county, a special PMI removal walkthrough), email feedback to the address on the contact page and we'll build the most-asked-for ones.
Will my clients' inputs come back to you / the brokerage?
No. Every tool runs entirely in the client's browser. There is no server-side data capture. We don't see, store, or transmit anything they enter. The cobrand banner is just CSS-and-text on top of the page.
What if my brokerage has rules about sharing third-party links?
Check with your broker first. Most compliance teams are fine with educational tools that don't make recommendations and don't capture client data — both of which are true here. We can provide a one-page compliance summary on request.
Can I print the journey for an in-person meeting?
Yes — every tool has a Print/Save-PDF button in its action bar. The cobrand banner prints with it, so the printout is fully your-branded.