THE BARATELLI INSTITUTE · Mentoring at Scale
THE BARATELLI INSTITUTE · MENTORING AT SCALE

How the Library Works

The Institute publishes four kinds of work. Each does a different job for the reader.

Here's the architecture — and how to know which one to grab.

When Steve Jobs returned to Apple in 1997, he replaced dozens of overlapping product lines with a single 2×2 grid: Consumer vs. Pro on one axis, Desktop vs. Portable on the other. Four products, total clarity, no overlap.

The Baratelli Institute has the same architecture. Two interlocking 2×2 grids define everything we publish. Once you see them, the whole Library clicks.

The Institute now serves a wide audience — from the Federal Reserve Chair to the high-school athlete signing his first NIL deal, from the Family Office CFO in Greenwich to the CPA at a strip-mall firm in Tulsa, from the principal investor to the parent of a special-needs child. Same Library. Different doors.

Grid 1 — The Four Products

What the four kinds of work actually are.

One subject, deep
Many subjects, cross-cutting
Reference
(durable)
Single subject · Reference

Case Study

A 30–50 page deep-dive on one named public company. Methodology applied with every number traced to the 10-K.

Cross-cutting · Reference

Guide

A 100–500 page reference work on an entire domain. The full methodology taught end to end.

Current
(observational)
Single subject · Current

Field Note

800–1,500 words on one observation. What the author noticed this week and why it matters.

Cross-cutting · Current

Brief

15–25 page topical synthesis across 10 companies or themes on one analytical lens.

Grid 2 — The Two Audiences

Same Library. Two doors. Pick the one that fits your seat.

Practitioner (Pro)
CPA, CFO, controller, RIA, attorney, family-office staff
Principal / Family (Reader)
Investor, family, athlete, business owner, parent
Foundation /
Reference
Practitioner Guides

CFO & Controller's Guide · Family Office Reference · PE Guide · Estate Planning Documents · Trust Administration · Business Buyer's Guide · Liquidity Event Playbook

Principal / Family Guides

Athletes' Wealth Playbook · Money Reality (HS / College / First Job) · Wealth Psychology · Treasure Assets · Special Needs Reference · First Principles · Decide. Act. Now.

Current /
Topical
Practitioner Briefs & Notes

NOL Brief · PE Brief · Search-Fund Brief · valuation case studies (Lyft, CLF, Fiserv) · practitioner Field Notes

Principal Briefs & Notes

Classic-car Brief · family-facing Field Notes · athlete-facing Field Notes · family-office observations

What Each Product Does

Guides — when you need to understand the whole domain

100–500 pages · Long-form reference works · Read across years, not days

Read a Guide when you're stepping into a role, refreshing a plan, or preparing for a decision you'll live with for years — a new controllership, a family-office hire, an estate-plan refresh, a business-buying decision, an athlete's first contract. The Guides are the foundation. Every other product cross-references them.

Examples: Family Office Reference Guide · CFO & Controller's Guide · Private Equity Guide · Estate Planning Documents · First Principles of Investing · Athletes' Wealth Playbook · Special Needs Family Planning Reference.

Browse all Guides →

Case Studies — when you want to see the methodology applied

30–50 pages · One named public company · Free

Read a Case Study when you want to watch the analytical method work on a stock you've heard of — to verify the methodology isn't theoretical, to learn by example, to see what workpaper-grade analysis looks like from cover stats to closing disclaimer. Every number traces to a 10-K page. The author owns the stock and discloses it.

Examples: Lyft · Cleveland-Cliffs · Fiserv · SpaceX (pre-IPO) · eBay / GameStop.

Browse all Case Studies →

Briefs — when you want the pattern across companies

15–25 pages · Topical synthesis · Cross-cutting

Read a Brief when you want to see how one analytical lens — NOLs, PE acquisitions, search funds, classic-car buying — plays out across 10 companies or themes, not just one. Briefs are the pattern-recognition work that no single Case Study can deliver. The author looks across the market, not just inside it.

Examples: NOL Brief (Top 10 NOL companies across industries) · PE Brief (Every Company a PE Firm) · Search-Fund Brief · Corvette Brief.

Browse all Briefs →

Field Notes — when you want what the author is noticing now

800–1,500 words · Continuous publication · The heartbeat of the Library

Read Field Notes for the author's current thinking — what caught his eye in this week's filings, what an athlete-NIL ruling actually means, what the sell-side missed in a buyback disclosure. Field Notes are short, fresh, and frequent. They prove the author is still working, still observing, still putting opinions on paper with his name attached.

New observations published continuously.

Read Field Notes →

Which Should I Read First?

New to the Library?
Pick the Guide that matches the seat you hold — CFO, family office, PE, estate planning, athlete, business buyer, special-needs family. The Guides are the foundation.
Want a free sample of the methodology before buying a Guide?
Read a Case Study. They're free, and they show exactly what the analytical method looks like applied to a real, current public stock.
Curious how the author thinks across the market, not just one company?
Read a Brief. Each one walks a single analytical lens across 10 companies or themes.
Want to follow along regularly?
Subscribe to Field Notes. That's where the new observations live, week by week.
A professional looking for tools to use on the job?
Every Guide ships with a companion Excel workbook. The Tools tab also has 150+ free interactive calculators tied to specific Guide chapters.

One Library. Two Audiences. Four Products.

Every piece of work the Institute publishes fits exactly one cell of one of these grids. There's no overlap, no confusion, no orphan content. If you can name your seat and your question, the Library can route you to the right answer.

Browse Guides Read a Case Study Skim a Brief Read Field Notes