CAPM cost of equity for 73 major public companies. The equity-side companion to the Baratelli WACC library — the discount rate for dividend-discount models, residual-income frameworks, and the Ke input in every enterprise-value DCF. Sourced inputs, refreshed quarterly, free.
Ke = Rf + β × ERP
Risk-free rate is the 10-year US Treasury. Beta is a five-year weekly regression against the S&P 500, Blume-adjusted. Equity risk premium is Damodaran's implied ERP (June 2026 update: 5.55%). The one-line answer defensible in a boardroom.
Ke = Rf + βM(MKT) + βS(SMB) + βV(HML)
Adds size (SMB) and value (HML) premia. Empirically improves fit; for large-cap issuers typically shifts Ke by 30-90 bps versus CAPM. Every page shows both.
For issuers with thin trading history or a recent business-model shift, use a peer-median unlevered beta re-levered at the target D/E. Every page shows the levered-to-unlevered decomposition.
CAPM when you need a defensible one-line answer for a valuation memo, LBO screen, or board discussion — the practitioner default. FF3 when the reader will push on empirical fit (academic, HBS-case reviews, quantitatively rigorous IC memos). Industry beta when the issuer is a recent IPO, undergoing a strategic pivot, or has a thin float that distorts the historical regression.
Alphabetical by ticker. Each card shows the CAPM cost of equity at 2026-06-30.