The financial playbook for the short window when the money is enormous and the mistakes are permanent.
NIL created a generation of athletes who will graduate with a brand, an LLC, multi-state tax exposure, and a thirty-year horizon to build on — and most have never been handed a real financial playbook. An athlete is essentially a family office in their late teens and early twenties. This applies that discipline to the career window. Pick the edition that fits you — four of the five are free.
Career-window economics, the post-career plan, S-corp and reasonable comp, agent and advisor selection — the full playbook for the years the income is largest.
First real money from NIL — deal structure (Schedule C vs. E), reasonable comp, multi-state tax, NCAA compliance, and what to do before you sign anything.
The first NIL deals are reaching high school. The basics done right from the start — the hidden balance sheet, compounding, and not getting taken early.
For the adults advising the athlete — how to vet agents and advisors, ask the right questions, and protect a young earner without taking it over.
For the athlete past the first deal — the second contract, the post-career build, and converting a closing window into something that lasts.
Sudden money at a young age changes identity and relationships. The behavioral work that decides whether the window becomes a foundation or a story.
Your athletes need to understand the money before someone else decides it for them. Put your name on these free tools and give them decision support they'll actually use — the relationship stays yours.
Co-brand the tools with your name →