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Technology · Application Software

Salesforce, Inc. (CRM) — WACC

An illustrative, directional weighted average cost of capital for Salesforce, Inc. at 2026-07-06, calculated using the Baratelli Institute methodology. Inputs are practitioner-reasonable public-sector norms — useful for learning the method and stress-testing a live model. Not an audited financial statement.

Snapshot: 2026-07-06 · Next refresh: 2026-09-30 · Illustrative directional · Methodology →

WACC
10.5%
Blended cost of capital (illustrative)
Cost of Equity (Ke)
11.1%
Rf + β × ERP
Beta
1.20
Practitioner-reasonable sector estimate
After-tax Kd
4.0%
Pre-tax × (1 − t)
Illustrative directional reference. The inputs on this page are practitioner-reasonable approximations anchored to public sector norms and the issuer’s known capital profile. They are intended for learning the WACC method against a specific company, comparing across peers at the sector level, and stress-testing a live model. They are not sourced to a specific 10-K/10-Q line item and should not be cited as an audited financial figure.

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The Calculation, Walked

ComponentValueSource / Assumption
Risk-free rate (Rf)4.50%10-year US Treasury yield, illustrative July 2026 anchor
Equity risk premium (ERP)5.50%Damodaran-style implied ERP, illustrative July 2026 anchor
Beta (β)1.20Practitioner-reasonable sector estimate; refine to a 5-year weekly regression in a live model
Cost of equity (Ke)11.1%CAPM: Rf + β × ERP = 4.50% + 1.20 × 5.50%
Pre-tax cost of debt (Kd)5.00%Illustrative investment-grade curve estimate at issuer’s indicative rating
Marginal tax rate (t)21.0%Blended statutory rate at domicile; refine to effective rate in a live model
After-tax cost of debt4.0%Kd × (1 − t) = 5.00% × 79.0%
Equity weight (E/V)92.0%Practitioner-reasonable market-value approximation
Debt weight (D/V)8.0%Practitioner-reasonable market-value approximation
WACC10.5%(E/V × Ke) + (D/V × Kd after-tax) = 10.21% + 0.32%

Practitioner Notes

The inputs below are directional and illustrative — anchored to public sector norms and the issuer’s known capital structure. This is a practitioner reference for learning the WACC method against a specific company profile, not an audited financial statement. Practitioners running a live model should refresh each input against current filings and market data.

Where This Number Fits

Use this illustrative WACC as a directional anchor when learning the DCF and value-based management framework against Salesforce, Inc., or as a starting point for a peer-comparison table across the Application Software sector. For equity-only valuation frameworks (dividend discount models, residual income), use the cost of equity Ke of 11.1% instead of the blended WACC.

The methodology page walks each input in more depth and explains where reasonable practitioners disagree. If your own model uses different inputs, the companion Excel workbook exposes every formula so you can substitute directly.

Cite This Page

Baratelli Institute. “Salesforce, Inc. (CRM) — WACC (Illustrative Directional).” Baratelli WACC Reference. Snapshot date 2026-07-06.
https://baratelliinstitute.com/wacc/crm.html

Related

All companies in the reference: The full WACC Reference Library (73 companies).

The methodology: How the numbers are calculated.

The applied companion: The Baratelli CFO & Controller’s Guide covers WACC methodology within a full controllership framework.

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