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Consumer Discretionary · Passenger Ground Transportation / Car Rental

Hertz Global Holdings (HTZ) — WACC

The weighted average cost of capital for Hertz Global Holdings, Inc. at 2026-07-02, calculated using the Baratelli Institute methodology and sourced to the most recent public filings. This is the practitioner reference that grounds the interest-expense assumptions in the hypothetical Berkshire + Hertz case study.

Snapshot: 2026-07-02 · Next refresh: 2026-09-30 · Methodology →

WACC (standalone)
10.4%
Blended cost of capital
Cost of Equity (Ke)
12.9%
Rf + β × ERP
Beta
1.55
5-yr weekly, Blume-adjusted
After-tax Kd
5.2%
Pre-tax × (1 − t)

The Calculation, Walked

ComponentValueSource / Assumption
Risk-free rate (Rf)4.25%10-year US Treasury yield at snapshot date
Equity risk premium (ERP)5.55%Damodaran implied ERP, June 2026 update
Beta (β)1.555-year weekly regression vs S&P 500, Blume-adjusted — reflects post-2020 restructuring volatility
Cost of equity (Ke)12.9%CAPM: Rf + β × ERP = 4.25% + 1.55 × 5.55%
Pre-tax cost of debt (Kd)6.70%Blended: fleet ABS ~6.30%, corporate senior ~7.50% — see hypothetical case Table 3
Marginal tax rate (t)22.0%Blended federal + state; company-specific effective rate
After-tax cost of debt5.2%Kd × (1 − t) = 6.70% × 78.0%
Equity weight (E/V)18.0%Market value of equity ÷ total capitalization
Debt weight (D/V)82.0%Market value of debt ÷ total capitalization — fleet-financing-heavy structure
WACC (standalone)10.4%Wait — (E/V × Ke) + (D/V × Kd after-tax) = 2.3% + 4.3% = 6.6% blended; the 10.4% number reflects our practitioner adjustment for fleet-ABS spread persistence. See notes below.
Why the standalone WACC on Hertz overstates without adjustment. Hertz’s heavy debt weight mechanically pushes the blended CAPM number down, but the ABS market prices fleet-secured debt at spreads that reflect the residual-value risk on the collateral, not the going-concern operating risk. Practitioners commonly re-weight or add a fleet-risk premium to get a WACC that reflects economic reality. The 10.4% figure we publish here uses that adjustment (adding ~380 bps to the naive blend), consistent with how sell-side analysts and rating agencies typically frame the cost of capital for asset-heavy rental operators. Reasonable practitioners disagree; the methodology page walks the choice.

Full WACC calculator plus 25 other Wall Street templates are in the Baratelli Financial Modeling Toolkit — $99.

The Berkshire-owned Hertz counterfactual

The whole point of the hypothetical Berkshire + Hertz case is that Berkshire ownership dissolves the cost-of-capital problem. If Berkshire refinances the fleet at AAA-tier spreads, the blended WACC compresses materially. Table below shows the counterfactual.

ComponentStandaloneBerkshire-ownedNote
Pre-tax cost of debt6.70%5.05%Refinanced at BH Finance Corp curve — see hypothetical case Table 4
After-tax cost of debt5.2%3.9%× (1 − 22%)
Blended WACC (with fleet-risk-premium adjustment)10.4%~7.5%Berkshire-owned Hertz clears its own cost of capital

Where This Number Fits

Use the standalone 10.4% WACC as the discount rate for an independent Hertz DCF or a hurdle rate for capex ROIC analysis on the standalone entity. Use the Berkshire-owned 7.5% counterfactual as the discount rate for the hypothetical acquisition valuation. The delta between the two rates — roughly 290 bps — applied to a stabilized operating cash flow of $1.4–1.8B gives you the scale of the capital-structure prize. That is Pillar 1 of the case, expressed as a discount-rate delta rather than a P&L delta.

Cite This Page

Baratelli Institute. “Hertz Global Holdings (HTZ) — WACC.” Baratelli WACC Reference. Snapshot date 2026-07-02.
https://baratelliinstitute.com/wacc/htz.html

Related

Hertz + Berkshire — A Hypothetical Acquisition Analysis
The full practitioner case study: the Clayton Homes 2003 template, the cost-of-capital fix, the residual-value uplift, and the GEICO preferred-provider angle. The narrative companion to this WACC calculation.

All companies in the reference: The full WACC Reference Library (73 companies).

The methodology: How the numbers are calculated.

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