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A Free Hub · Selling a Business

Sell a Business

You’ll likely sell once. A practitioner’s hub on getting ready, pricing it right, and walking away with what the business is really worth.

You build a business over decades and sell it once. The cruel surprise is that you don’t set the price — the buyer does, and so does the buyer’s lender, and they decide it from your numbers. This is a practitioner’s hub on getting ready, pricing it right, and walking away with what the business is really worth.

Why now: the silver tsunami

Baby boomers own roughly 12 million U.S. businesses — about 41% of all small businesses. Over the next several years an estimated $10 trillion in business value will change hands as they retire, with the peak around 2030 and roughly 10,000 boomers turning 65 every day. Fewer than a third have a succession plan. For sellers, that wave is a tailwind — and a warning.

~12M
boomer-owned U.S. businesses reaching retirement
~$10T
in business value changing hands this decade
<1 in 3
owners with a formal succession plan

More buyers are coming — but so are more sellers, many of them unprepared. In a crowded market, buyers can be choosy, and they pay up only for the businesses that are clearly ready. More on the macro picture in The Silver Tsunami.

The sobering truth: a large share of the businesses that go to market never sell — the buyer walks, the financing falls through, or diligence turns up something the owner never fixed. Unreadiness is the usual cause. Almost everything that raises your price is decided in the year or two before you list, while you still control it.

Start free: the Seller’s Readiness toolkit

The “Are You Ready to Sell?” guide and the one-page Readiness Checklist — the worksheets that tell you whether you, and the business, are ready to sell well. Free, no signup.

The questions every seller must answer

Each links to a short, free read. Start anywhere, then download the toolkit.

Why now?

The silver tsunami: more buyers, more sellers, and why the prepared business wins.

Should I sell — am I ready?

Your number, the value gap, the day after, and the timing that gets the best price.

What’s it worth?

SDE, EBITDA, the multiples — and what you actually net after fees and tax.

How do I raise the price?

The five value-drivers, and the 12–24 months that move you up the range.

What does the process look like?

From prep to close: confidentiality, diligence, the LOI, and the hand-off.