What this is
Spotrac shows the numbers. The Athletic writes the narrative. Neither gives you the full economic picture of a modern professional athlete — the contract cap-hit, the endorsement portfolio, the team-ownership stakes, the operating businesses, the family-enterprise architecture, and the practitioner analytical layer that says what it all means. The Baratelli Institute's The Player Reference reference is that missing product.
Every athlete page is built to a common standard: comprehensive, sourced, structured for cross-comparison, and analyzed through the Institute's practitioner framework. Every page carries an "As of" date and a "Next refresh due" date so readers always know how current the data is. Every claim is sourced to a public disclosure. Every analytical read is labeled as an Institute editorial view rather than raw data.
Comprehensive by design
Not a summary. Every reference page covers contract history and every restructure, year-by-year cash and cap, career cash-versus-cap analysis, endorsement portfolio, ownership stakes, business ventures, real estate, foundation, family-enterprise architecture, state-tax analysis, and historical comparisons.
Attribution preserved
Contract data sourced from Spotrac and Over The Cap. Endorsement estimates from Sportico. Ownership disclosures from Bloomberg, WSJ, and SEC filings. Foundation data from IRS 990 filings via ProPublica Nonprofit Explorer. Real estate from county records. Every source cited on every page.
Practitioner analytical layer
Institute framework layered on top of the raw data — guarantee percentage, cap-manipulation index, dead-cap risk exposure, contract archetype, family-enterprise complexity index, career-arc projection, and historical comparisons. The analytical value-add nobody else provides.
Free, always
No paywall. No signup. No advertising. Practitioner-grade reference on every notable NFL and NBA contract, updated quarterly, published for the reader who wants to understand modern athlete economics — media, financial advisors, family-office practitioners, agents, general fans, or serious sports podcasters.
Flagship references — available now
The first flagship page is Patrick Mahomes — the reference case chosen because he combines the most-covered on-field profile in the NFL with one of the most sophisticated off-field enterprise architectures in modern professional sports.
Published now — the guarantee-structure library
Twenty-three player pages are live. Each is built around the same question, which is not how much the contract is worth but how much of it the player actually owns today: the dollars fully guaranteed at signature, the dollars still contingent, the exact calendar date on which each remaining tranche converts, and the mechanic that converts it. Average annual value is a forecast. Guaranteed money is a fact. Where the trackers disagree on a figure, the disagreement is printed on the page rather than resolved silently, and where no named outlet has published an endorsement or foundation figure, the page says so instead of estimating.
AFC / NFC · THE FULL-GUARANTEE CASES
THE SECOND-CONTRACT QUARTERBACKS
THE ROOKIE-WINDOW QUARTERBACKS
NON-QUARTERBACKS · THE STRUCTURAL TEST
What's coming — the reference roadmap
The Institute is building comprehensive flagship references on every notable NFL and NBA contract. Starting NFL quarterbacks come first because they drive the most media coverage and represent the highest-value citation universe. Each page mirrors the Mahomes and Kelce standard: 13-15 sections of practitioner-grade coverage, sourced and organized, quarterly refresh.
NFL Starting Quarterbacks — the remaining build queue
Twenty-three pages are live and listed above. The queue below is what has not been built yet. Team designations reflect the roster as of the current refresh date; the 2026 offseason moved several of these players and the Institute updates the roster line rather than leaving it stale.
AFC EAST
Josh Allen (BUF) ✓ · Drake Maye (NE) ✓ · New York Jets quarterback
Allen and Maye are live. Tua Tagovailoa is now an Atlanta Falcon and has his own page. The Jets seat is open in the queue.
AFC NORTH
Lamar Jackson (BAL) · Joe Burrow (CIN) · Deshaun Watson (CLE) · Russell Wilson (PIT)
Burrow, Jackson, Watson (100% guaranteed teaching lesson), and Wilson (trade-and-extend cautionary tale).
AFC SOUTH
Trevor Lawrence (JAX) ✓ · C.J. Stroud (HOU) ✓ · Indianapolis and Tennessee quarterbacks
Lawrence and Stroud are live. The Colts and Titans seats remain in the queue.
AFC WEST
Patrick Mahomes (KC) ✓ · Justin Herbert (LAC) · Bo Nix (DEN) · Aidan O'Connell or successor (LV)
Mahomes complete. Herbert next in AFC West queue — the position-defining Chargers extension.
NFC EAST
Dak Prescott (DAL) ✓ · Jayden Daniels (WAS) ✓ · Jalen Hurts (PHI) · New York Giants quarterback
Prescott and Daniels are live. The Hurts extension is the next NFC East build — a signature market-setting deal.
NFC NORTH
Jordan Love (GB) ✓ · Caleb Williams (CHI) ✓ · Jared Goff (DET) ✓ · Kyler Murray (MIN) ✓
The division is complete. Murray signed in Minnesota in March 2026 after Arizona released him; his page covers the release timing rather than the Vikings contract, which is a veteran minimum.
NFC SOUTH
Michael Penix Jr. (ATL) · Bryce Young (CAR) · Derek Carr (NO) · Baker Mayfield (TB)
Mayfield extension is one of the more instructive contract-value-reset stories in the NFL.
NFC WEST
Brock Purdy (SF) ✓ · Matthew Stafford (LAR) ✓ · Arizona and Seattle quarterbacks
Purdy signed in May 2025 and Stafford extended in May 2026; both are live. Arizona released Kyler Murray in March 2026 and the seat is unresolved.
Career-tail family-enterprise flagships
CAREER-TAIL
Travis Kelce (KC TE) ✓
The career-end wealth transition archetype. LIVE.
QUEUED
Aaron Rodgers · Tom Brady legacy pages · Russell Wilson full profile
Career-end template case studies for players near or at retirement.
Non-QB position leaders
WAVE 2
Myles Garrett ✓ · Micah Parsons ✓ · T.J. Watt · Nick Bosa
Garrett and Parsons are live and are the two structural tests of the quarterback guarantee thesis. Watt and Bosa remain in the queue.
WAVE 2
Ja'Marr Chase ✓ · Justin Jefferson · CeeDee Lamb · A.J. Brown
Chase is live, and the Jefferson comparison on his page is the reason Jefferson is next in this queue.
NBA Wave 1 — the max-contract superstars
NBA WAVE 1
Stephen Curry · Luka Doncic · Nikola Jokic · Joel Embiid · Giannis Antetokounmpo · LeBron James
NBA supermax and max-extension contracts. Different schema (no franchise tag; guaranteed contracts default; supermax mechanics).
The Institute Entertainer Reference — companion series
NEW SERIES
Tom Cruise · Taylor Swift · Madonna · Leonardo DiCaprio
Same practitioner-grade framework applied to entertainers. Production company deals, back-end participation, catalog values, business ventures, real estate portfolios, philanthropy, and family enterprise architecture. The Institute Entertainer Reference — companion product to The Player Reference.
The Institute's analytical framework
Every flagship reference applies the Institute's analytical framework on top of the raw data. Six frameworks organize the analysis:
1. The Contract Archetype Ladder
Categorization of every contract into one of seven archetypes: rookie scale, veteran minimum, standard veteran extension, position-defining mega-deal, fully-guaranteed benchmark, trade + extension hybrid, and cautionary tale. Enables instant cross-comparison across the reference set.
2. The Guarantee Percentage
Total guaranteed dollars divided by total contract value. Top contracts hit 90%+; team-friendly deals hit 30-40%. At-a-glance sense of player-side protection.
3. The Cap-Manipulation Index
Institute-proprietary score for how heavily a contract relies on void years, restructures, and signing-bonus prorations to defer cap hits. High-manipulation contracts create larger dead-cap exposures if released early.
4. The Family Enterprise Complexity Index
How diversified and coordinated is the family enterprise? Single-stream (contract only) through five-stream+ (contract + endorsements + operating businesses + ownership stakes + foundation as strategic vehicle). Mahomes is the five-stream archetype.
5. The Ownership Arc
Whether the athlete is converting current cash into appreciating ownership stakes during playing career. Metrics: number of positions, diversification, proportional stake size, home-market alignment, structural transition timing.
6. The State Tax Overlay
Effective state-tax analysis based on team domicile plus jock-tax exposure across the season schedule. Multi-state comparisons show the material after-tax impact of team location and post-playing domicile planning.
Data sources — attribution preserved
Contract data: Spotrac (spotrac.com) public dashboard. Over The Cap (overthecap.com) contract detail. Team salary cap statements. NFLPA and NBPA public filings. Restructure detail from Adam Schefter, Field Yates, Ian Rapoport, Albert Breer public reporting.
Endorsement estimates: Sportico annual endorsement rankings. Forbes highest-paid athletes lists. The Athletic and ESPN business coverage.
Ownership disclosures: Bloomberg and WSJ ownership coverage. SEC filings for public-market positions and activist stakes. League public disclosures at ownership-group closings.
Business ventures: Public brand announcements. State Secretary of State LLC registries. Trade press coverage.
Foundation data: IRS Form 990 public filings via ProPublica Nonprofit Explorer (propublica.org/nonprofits). Foundation websites.
Real estate: County recorder public property records.
State tax analysis: State department of revenue publications. Standard jock-tax methodology.
Institute analytical framework: Baratelli Institute's Athlete's Wealth Playbook, Family Office Reference Guide, State Tax Optimizer, and CFO & Controller's Guide.
Where this connects to the rest of the Institute
Related Institute products
The comprehensive practitioner guide on athlete family enterprise, from rookie-year planning through post-playing wealth transition. The framework applied on every flagship page.
The Institute's flagship reference on family-office structure, entity architecture, multi-generational planning, and CFO-seat coordination.
Interactive tool showing after-tax take-home comparisons across all 32 NFL / 30 NBA teams by state-tax jurisdiction.
Institute case studies on sports business — the Bucks / Fiserv cross-vertical, ownership economics, franchise valuation.