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THE BARATELLI INSTITUTE · NFL SECTION

The 32 NFL franchises — every team as an entertainment company

Ownership, stadium finance, media contracts, valuations, roster economics — every team the way you would analyze a private company.

The NFL is 32 private companies that happen to run a football league jointly. Each team monetizes a shared national media pool worth roughly $10 billion per year at the league level, ~$310M+ per team, plus local revenue that ranges from $150-300M per team. Each team sits on a stadium asset whose public/private financing split matters as much to the underwrite as the on-field product. Each team is owned by a family, a family office, or a PE-augmented investor group operating under strict league finance-committee approval rules. This is the reference on all 32 — every ownership transition, every stadium deal, every valuation mark, cited to publicly-available sources.

32franchises
$299Baggregate franchise value (Sportico 2026, Aug 12, 2026)
32stadium deals of record
1CBA framework (through 2030)
2023-2033national media cycle
23player contract pages
THE CASE LIBRARY

The 32 NFL franchises — every team, one click away

Ownership, stadium, revenue stack, cap and roster, valuation — on every card. Flagship case studies live at the bottom under Related Institute reading.

THE INDIVIDUAL ALTITUDE · 23 PLAYER PAGES

The players — guarantee structure, not headline AAV

The team cards above are the ownership altitude. These are the same league read from the other side of the table: what a player actually locked at signature, on what vesting calendar, and which clauses he won or was refused. Every page is built on the at-signing full guarantee rather than the average annual value, because the guarantee is a fact and the AAV is a forecast. Start with The Player Reference for the framework, or go straight to a case.

The full-guarantee cases

The second-contract quarterbacks

QUARTERBACK · THE CLAUSE PACKAGEDak Prescott — the three clauses that matter more than the $60M averageA no-trade clause, a no-franchise-tag clause and a no-transition-tag clause on a four-year $240M Cowboys deal. QUARTERBACK · THE CASH CONCESSIONJosh Allen — $220M in four years is the term that matters$147M fully guaranteed at signing on a six-year $330M deal, with a tranche-by-tranche vesting table walked out in full. QUARTERBACK · THE MARKET RESETJoe Burrow — the $275M extension that reset the positionThe September 2023 five-year $275M Bengals extension at roughly 80% guarantee — the deal every quarterback negotiation since has been measured against. QUARTERBACK · THE DOMICILE DRAGJustin Herbert — $262.5M, and what California costs a player who earns it thereThe July 2023 five-year $262.5M Chargers extension at roughly 83% guarantee. QUARTERBACK · THE OPTION-BONUS CALENDARTrevor Lawrence — two dates per bonus, a year apartThe five-year $275M Jaguars contract runs on paired option bonuses, each with a guarantee trigger on the fifth day of one league year and a separate exercise deadline on the tenth day of… QUARTERBACK · THE PRE-KICKED BONUSJordan Love — $31.6M pushed into the future on the day he signed$100.8M fully guaranteed at signing on a four-year $220M extension. QUARTERBACK · TWO GUARANTEE NUMBERSJared Goff — $170M guaranteed, or $113.6M, depending who you readBoth figures are correct and they measure different things: the full guarantee package versus what was locked at signature. QUARTERBACK · THE FIRST 49ERS NO-TRADE CLAUSEBrock Purdy — 37.7% at signing, and a veto San Francisco had never grantedA five-year $265M extension with the lowest at-signing guarantee share in the top quarterback class, traded for a full no-trade clause and an April 1 vesting calendar that departs from… QUARTERBACK · THE PUREST CASEMatthew Stafford — 90.9% guaranteed at signing, at thirty-eightThe reigning MVP took a one-year $55M extension with $50M locked at signature. QUARTERBACK · THE $450M ARCHITECTUREPatrick Mahomes — the ten-year contract, the ownership stakes, the operating businessesThe 10-year $450M Chiefs contract with every subsequent restructure walked out.

The rookie-window quarterbacks

Non-quarterbacks — the structural test

Ranked on at-signing full guarantee, the library runs from Matthew Stafford at 90.9% down to Ja'Marr Chase at 45.9% — and Micah Parsons, whom Forbes ranks first in the NFL on total earnings ahead of every quarterback, sits in the middle of that structural range. Non-quarterbacks won the cash argument and lost the vesting-calendar argument.

HOW TO READ THIS SECTION

The five things to look at on every team page

Data sources. Sportico "The NFL Business" and Forbes "The Business of the NFL" for franchise valuations. NFLPA public materials for the CBA. Spotrac and OverTheCap for live roster and cap data. Team official sites and StadiumDB for venue information. Wikipedia team pages and contemporaneous SEC-adjacent reporting for purchase-price history. All figures are aggregated from publicly-available materials; where a figure is not public we mark it "reported," "estimated," or "n/d."

The August 2024 PE-minority rule — the single biggest structural change to NFL ownership in decades

In August 2024, NFL owners voted to allow private-equity minority ownership of up to 10% aggregate per franchise, with each PE investor capped at ~3%, a minimum six-year hold period, and league-approved sponsor firms only. Approved sponsors at the vote included Ares Management, Sixth Street, Arctos Sports Partners, and a consortium of Blackstone / Carlyle / CVC / Dynasty Equity / Ludis. The December 2024 Miami Dolphins Ares transaction was the first NFL deal to close under the new rule. Every subsequent process will look at whether PE participation is priced in. This matters for the underwrite of every 2025-26 transaction, including the Seahawks.

FEATURED · RECENT NFL OWNERSHIP TRANSACTIONS

The transaction ladder — where the market has been trading

YearFranchiseBuyer / lead principalPrice
2014Buffalo BillsTerry & Kim Pegula~$1.4B
2018Carolina PanthersDavid Tepper~$2.275B
2022Denver BroncosWalton-Penner group~$4.65B
2023Washington CommandersJosh Harris group~$6.05B
2024Miami Dolphins (minority, PE co-invest)Ares Management + Joe Tsai / Kimmelimplied ~$8.1B EV
2026Seattle SeahawksKhosla family (Neeru Khosla controlling)$9.612B (agreed Jul 2026)

The 2023 Commanders sale at ~$6.05B held the NFL transaction record until the July 2026 Seahawks agreement at $9.612B, which is 59% higher and became the record on ratification — NFL owners approved the sale unanimously on August 26, 2026. Every cycle roughly doubles the prior one, driven by the 2021 media renewal and confirmed 2023-24 trajectory of streaming-cycle re-pricing.

CROSS-REFERENCES

Related Institute reading

Valuation LedgerNFL Team Valuations — all 32 teamsEvery franchise, Forbes and Sportico marks side by side. Sortable, free. Audited AnchorPackers — the only audited NFL teamFY2024 audited books as the calibration reference for the entire league. Flagship Case StudyCowboys — The $140M-to-$13B CompoundingJerry Jones' 1989 purchase, AT&T Stadium, Legends Hospitality, and the top-of-distribution calibration test. Flagship Case StudyRams — SoFi, Hollywood Park, and the Kroenke EmpireKroenke's 2010 $750M buyout, the 2016 LA relocation, $5.5B SoFi Stadium 100% privately financed, and the Cowboys direct comparable. Flagship Case StudySeattle Seahawks — the Paul Allen Arc$194M to ~$5B+; the definitive Institute case on NFL franchise ownership. Flagship Case StudyBears — the Stadium SagaArlington, the lakefront, the Illinois PILOT problem, and the state-tax arbitrage. Flagship Case StudyJaguars — EverBank Stadium RenovationShad Khan's $1.4B renovate-not-relocate choice; the small-market NFL playbook. Reference FrameworkAnatomy of an NFL Stadium DealThe 15-term Institute framework applied across every NFL stadium transaction. Player ReferenceThe Player Reference — the individual altitudeHow NFL guarantee structure actually works, and the index to all 23 published player contract pages. Division HubSports DivisionNBA / MLB / NHL and international leagues in build. Sister Vertical · NBA FlagshipLA Clippers — Ballmer and the Intuit DomeThe Institute's first NBA case, extending the Stadium Anatomy framework beyond the NFL. Direct comparable to the Rams' SoFi Stadium 100% private financing. Institute GuideFamily Office ReferenceThe framework behind every multi-generational team-owning family. Institute GuideAthletes Wealth PlaybookThe player-side companion to the ownership analysis. Institute GuidePassion Assets GuideTrophy-asset frame: sports teams as the ultimate scarce trophy. Case StudiesCorporate Case LibraryDisney, Berkshire, LVMH, Comcast, and the full case archive.
Educational references and tools — not legal, tax, accounting, or investment advice, and not a recommendation to buy or sell any security. Franchise valuations, purchase prices, and ownership histories are aggregated from publicly available sources including Sportico, Forbes, team official communications, league press releases, StadiumDB, Wikipedia, and contemporaneous trade-press reporting. Where a figure is not publicly disclosed we note "reported" or "estimated." © 2026 The Baratelli Institute.