Informational Interviews That Work

The informational interview is the heart of the method, and it makes most people nervous — so let's be precise about what it is and isn't. It is not asking someone for a job. It's asking someone to tell you about their work.

That distinction changes everything: people are guarded when you want something from them, and generous when you're curious about them. You're doing research, and most people are flattered to be the expert for twenty minutes.

Make the first one easy

You don't have to start with strangers, and you don't need perfect words. Start with people you already know — a former colleague, a friend's parent, someone from church or the gym who does interesting work. A message this plain is enough:

The PIE method

One way to build the nerve and the skill, credited to Daniel Porot, is to practice in three stages — PIE:

• P — Pleasure (practice). First interview people about a topic you simply enjoy — a hobby. Zero stakes; the only goal is to get comfortable asking and listening.
• I — Information. Next, interview people about the work and fields you're considering. What's it really like? How did you get in? This is where your career list meets reality.
• E — Employment. Finally, once you know the field and its people, you talk with those who can hire — not as a stranger with a résumé, but as a familiar, credible name.

Questions that open people up

• How did you get into this work?
• What do you love about it — and what do you wish someone had warned you about?
• What does an ordinary day actually look like?
• What kind of person really thrives in this work?
• If you were me and wanted to get into this, what would you do?
• Who else should I talk to? — always ask this last; it's how one conversation becomes ten.

Always send the thank-you

A short, specific note within a day — mentioning something they actually said — isn't just manners. It's what makes you the person they remember warmly and gladly help again. Few people bother; it sets you apart.