Companion to: Business Operator's Blueprint Chapter 10 - Workbook tab Ch10 · Financials
Unit Economics Inputs
Outputs
Contribution margin per unit--
Contribution margin %--
LTV (lifetime value)--
LTV / CAC ratio--
CAC payback (months)--
Verdict--
--
How this works
Unit economics is the smallest possible P&L: one transaction or one customer. If the unit doesn't work, scale makes it worse. The four numbers that matter are ARPU, COGS, CAC, and customer life. Pair with workbook tab Ch10 · Financials.
Educational only. Not professional advice. Always validate model outputs with your accountant, attorney, or qualified specialist before acting.
About this tool
Part of the Business Operator's Blueprint companion toolkit. The full guide (250+ pages, $79) maps every operating-system framework Phil Baratelli has tested across hospitality, manufacturing, distribution, and capital allocation. Get the guide →
Baratelli Institute · Philip A. Baratelli, CPA, MBA · baratelliinstitute.com